A new urban destination needed a brand with the confidence to match its ambition. We built Aurum from positioning to identity — a system designed to feel premium, warm and unmistakably local.
PT SANYO Indonesia is a subsidiary recognized for its significant contributions in the electronics industry within Indonesia. Renowned for its innovative technology and commitment to quality, PT SANYO Indonesia has established a reputable presence by offering a diverse range of high-quality electronic products and solutions catering to the needs of Indonesian consumers. When it comes to household water pumps, Sanyo is one of the "Top of Mind" brands in Indonesia; nevertheless, as a result of intense competition from other brands in the same industry, consumer awareness of their brand has been slowly declining.
Knowing the chance that other brands might overlooked the potential of spreading awareness through online presence, we in other hand increasing Sanyo digital presence through engaging light content such as: dad jokes, daily man and family problem, to product and brand knowledge. In combination with offline presence, we see a significant increase in sales and online engagement.
SANYO Indonesia possesses a strong brand identity, particularly in fostering close relationships with customers through online media. In this project, we've crafted a new brand identity with the concept of "The Water Pump King," solidifying SANYO Indonesia as one of the finest water pump providers in Indonesia. Additionally, we've conducted numerous offline and online marketing activations for loyal SANYO Indonesia customers.
