A logistics leader with decades of history needed an identity that honoured its heritage while signalling a more modern, connected future.
Project 1945 is a local-owned perfume brand aspiring for global recognition. Facing the challenge of establishing a distinct brand tone of voice and segmentation, while creating engaging and non-mainstream narratives, Project 1945 has partnered with TDC. Setting brand tone of voice and segmentation, creating deep narratives that are engaging yet not mainstream.
Through our collaboration, TDC has contributed expertise in crafting authentic narratives that capture the essence of Project 1945’s brand values. By strategically shaping their brand tone of voice and segmentation, we are helping Project 1945 create a unique identity in the market. With a focus on engaging storytelling, we aim to build connections and foster a loyal customer base for Project 1945.
We’ve explored and created new narratives, analyzed competitors and diversified Project 1945’s content to be more engaging and relatable to its future customers.
