A cold-pressed brand needed a digital campaign that felt as fresh and considered as the product itself.
ECGO is an up and coming newcomer in the EVMoto industry in Indonesia. Recognizing the unique value proposition it offers in terms of price, capacity, and specifications, ECGO has collaborated with TDC Indonesia. ECGO is considered as one of the best-valued EVMoto in Indonesia when broken down by price, capacity, and specification. However, ECGO has to put more effort given that many other well-known brands, like Honda and Viar, have engaged in far more aggressive online and offline marketing
Given the USP that we are informed of, we want to show ECGO as an approachable, inexpensive, and cutting-edge alternative for modern transportation solution for Indonesian citizens on our ECGO Instagram page, which is an essential aspect of promoting and introducing the ECGO brand to the general public.
Our collaborative approach involves managing the ECGO Instagram page, which serves as a vital platform for promoting and introducing the ECGO brand to the general public. Through engaging content and strategic messaging, we aim to highlight ECGO’s unique selling points and connect with the target audience, ultimately driving brand awareness and increasing market penetration.
