Hiring for taste (and how we get it wrong)

Taste is the word every studio reaches for and almost nobody defines. In hiring, we used to treat it as something a portfolio proves on its own — a folder of polished work, reviewed in silence, scored on gut feel.

What actually predicts a good hire is watching someone defend a choice they'd make differently today. It surfaces judgment, not just output, and it's the single change to our process that's paid off the most.